Infusing Traditional Craft with a Contemporary Feel
Designer Infusing Traditional Craft with a Contemporary Feel | Orvi Innovatice Surfaces


Creative Director of ORVI

Founder and creative director of Italian design agency Whomade, Edoardo Perri is an award-winning designer and an eclectic talent.

His strength in product design emerges from his ability to interpret cultural shifts, detect meaningful trends and develop solutions that transcend the merely innovative, crossing over into the realms of emotion and poetry.

At ORVI, he oversees the company’s creative direction and works closely with artisans to design stunning, cutting-edge surfaces that infuse traditional craft with a fresh, contemporary feel.

After majoring in Industrial Design from the Politecnico di Milano, he honed his conceptual skills at the Gerrit Rietveld Academie in Amsterdam, going on to teach at the Design Academy Eindhoven, Creative Academy, DOMUS and NABA Academy in Milan.

In addition to his activities as a lecturer, art director and designer for various Italian and international companies, he is also a passionate researcher in the fields of new creative industries and innovative crafts. For the last ten years he has curated creative initiatives and workshops in Asia, Africa, Europe and South America, tailoring a unique narrative for each project while collaborating with international organisations, national institutions and an extensive network of craftspeople and producers.

His work can be seen in international publications, and his designs are exhibited in renowned museums and galleries worldwide.

EDOARDO PERRI - Creative Director of ORVI | Orvi Innovatice Surfaces